5 Franchise Brands Absolutely Crushing It on TikTok (And What You Can Learn From Them)
TikTok can feel like a new frontier for franchise brands, so we've compiled a list of 5 franchises that are mastering social media marketing on the app.
Alex Hayden
TikTok can feel like a new frontier for franchise brands, but some companies have already cracked the code. Here are five franchises that are mastering TikTok marketing—and what you can learn from their success.
DivaDance: Masters of TikTok Trends
DivaDance's TikTok is pure joy. Their videos highlight real people—students, instructors and community members—dancing, laughing and having fun. By joining trending sounds and challenges, they make their classes feel friendly, welcoming, approachable and exciting. Their content celebrates confidence and community, giving potential customers a glimpse of the experience they'll have when they join in.
Watch these videos for inspiration!
Last Crumb: Influencers & Franchise Social Media Collabs
Luxury cookie brand Last Crumb has built a following by combining storytelling and spectacle. Their TikToks feature influencer collaborations, celebrity shout-outs from Lili Reinhart and Doja Cat and fun "talking to people on the street" interviews that capture real reactions to their over-the-top cookie experience. It's a great example of how franchises can use personality-driven, authentic moments to build hype and turn customers into ambassadors.
Watch these videos for inspiration!
Goldfish Swim School: Experts On Building Community
Goldfish Swim School strikes the perfect balance between fun and educational. Their TikToks feature instructors joining in on trending sounds, sharing water safety tips and showing families in action.
Theirs is an approach that builds trust and community. Viewers see the faces behind the brand and learn something valuable in every post. For parents especially, this blend of personality and purpose makes the brand feel both caring and credible.
Watch these videos for inspiration!
Freddy's Frozen Custard & Steakburgers: Local Marketing At Scale
Freddy's brings humor and heart to TikTok. Their behind-the-scenes clips highlight what makes their kitchens and culture so fun. They have partnered with athletes from many states to extend their local reach and create excitement around their brand. By jumping on trends and keeping things lighthearted, Freddy's shows how franchised restaurants can feel local, human and relatable at scale.
Watch these videos for inspiration!
DoodyCalls: Scooping With Humor
DoodyCalls, a pet waste removal franchise, is relatively new to TikTok but already making a splash. Their content mixes behind-the-scenes shots, funny moments and clips that show how their service works. They're proving that even a niche or not-super-glamorous business can stand out with humor, relatability and a willingness to experiment. It's a reminder that you don't need a production team, but rather a consistent presence and a clear voice!
Watch these videos for inspiration!
Alex Hayden