Gym Marketing Idea: We Try & Rank 4 Fitness Franchise Classes
Explore real experiences at four fitness franchises—TITLE Boxing Club, AIR Aerial Fitness, Orangetheory, and Solidcore—with honest reviews and rankings to guide
Alex Hayden
The Flamel.ai team went out and tried classes at four different fitness franchises to see what makes each unique—and what franchise marketers can learn from their experiences.
Gym Franchise 1: TITLE Boxing Club
TITLE Boxing Club offers classes for all levels of boxers—including newbies—to help make you feel more empowered. Flamel.ai's Matt Sichterman and Paul Ehlinger visited TITLE Boxing Club in downtown Cincinnati and their experience didn't disappoint!
Both testified to the greatness of their instructor. Their coach gave them an excellent introduction to the workout, while still challenging them in all the right ways!
Gym Franchise 2: AIR Aerial Fitness
AIR Aerial Fitness is designed to help strengthen your core with aerial fitness training classes with all levels being welcomed. Flamel.ai's Ava Hermann visited AIR Aerial Fitness in Ann Arbor.
Gym Franchise 3: Orangetheory Fitness
There are a variety of classes offered at Orangetheory Fitness that focus on strength, endurance, and cardio, all of which cater to various levels of fitness. Flamel.ai's Zach Martin attended the Everest Class, one of the franchise's signature, advanced workouts.
As an experienced runner, Zach said that this fitness class is good for people with a decent amount of cardio experience. He also said that the class was challenging, but rewarding which leaving him feeling set up for success, heading into his weekend.
Gym Franchise 4: Solidcore
Solidcore offers fitness classes on a pilates-inspired reformer, for a high-intensity, full body workout. Flamel.ai's Bridget Johnston frequently attends Solidcore classes in Indianapolis, and for this challenge, she took a class with one of her favorite instructors.
In addition to her instructor being great as usual, Bridget said that she loves the Solidcore atmosphere. Its moody lighting, bumping playlist, and talkative instructors really push fitness class attendees to go further than they thought possible.
Upgrade Your Franchise Marketing for Gyms & Fitness Centers
The key to winning fitness franchise marketing in 2025 is through creating localized campaigns across social, advertising, email, and more. Localized marketing is the ultimate game-changer for fitness franchises especially, it brings in new, high value class attendees within your area and it keeps enthusiasm high for visitors and members, year-round!
To help enhance fitness gym marketing and social media marketing for gyms all year long, download Flamel.ai's 2025 Franchise Marketing Guide Book!
Alex Hayden