December 31, 2025

Black Friday and Cyber Monday (BFCM) are make-or-break moments for wellness and self-care brands. Costs spike. Competition intensifies. Buying windows shrink.
MassageLuXe BFCM challenges were amplified by 100+ locations in different markets, need for hyper-local relevance, reliable brand compliance, and franchisee confidence and buy-in. Traditional ad workflows and manual builds were arduous.
Flamel AI Social Ad Playbooks - purpose-built for franchise advertising, allowing franchisees to launch fully-localized campaigns in just one click.
“Flamel changed the game for us. Launching Black Friday ads used to take me close to two weeks. With Flamel AI, we built one campaign and launched it to all locations and franchisees opted in with their budget.”
“Turning our advertising investment into projected millions in profit at this scale is extraordinary. Flamel.AI gave us the infrastructure to launch hyper-local campaigns across our entire system with total brand control.”
“We generated nearly 4 million measurable outcomes, while maintaining a 5.83% engagement rate across more than 68 million impressions. That kind of efficiency at national scale simply is not possible with traditional ad workflows.”
Demo Flamel AI to see Social Ad Playbooks in action for your multi-location brand.