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MassageLuXeWellness / Massage Franchise100+ locations

MassageLuXe Generated Millions with Flamel Ad Playbooks & Analytics

December 31, 2025

MassageLuXe case study — woman receiving a relaxing massage
68M+
Impressions
~4M
Measurable Outcomes
5.8%
Result Rate
~$3M
Projected Profit
+512%
ROI

Black Friday and Cyber Monday (BFCM) are make-or-break moments for wellness and self-care brands. Costs spike. Competition intensifies. Buying windows shrink.

The Challenge

MassageLuXe BFCM challenges were amplified by 100+ locations in different markets, need for hyper-local relevance, reliable brand compliance, and franchisee confidence and buy-in. Traditional ad workflows and manual builds were arduous.

The Solution

Flamel AI Social Ad Playbooks - purpose-built for franchise advertising, allowing franchisees to launch fully-localized campaigns in just one click.

What They Said

“Flamel changed the game for us. Launching Black Friday ads used to take me close to two weeks. With Flamel AI, we built one campaign and launched it to all locations and franchisees opted in with their budget.”

Ryan Tiemeyer

Digital Marketing Specialist

“Turning our advertising investment into projected millions in profit at this scale is extraordinary. Flamel.AI gave us the infrastructure to launch hyper-local campaigns across our entire system with total brand control.”

Kristen Pechacek

President & CEO, MassageLuXe

“We generated nearly 4 million measurable outcomes, while maintaining a 5.83% engagement rate across more than 68 million impressions. That kind of efficiency at national scale simply is not possible with traditional ad workflows.”

Stephanie Hill

Vice President of Marketing, MassageLuXe

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